Landing Pages That Convert: Lessons From 50+ Launches

After building 50+ landing pages, patterns emerge. Some things always work. Others never do. Here's what we've learned.

The Above-the-Fold Formula

Your hero section needs:

1. A clear headline - What do you do?
2. A value prop - Why should I care?
3. Social proof - Who else uses this?
4. One CTA - What should I do next?

The Section Order That Works

1. Hero with headline + CTA
2. Social proof / logos
3. Problem statement
4. Solution overview
5. Features (3-5 max)
6. More social proof / testimonials
7. Pricing (if applicable)
8. FAQ
9. Final CTA

Design Principles

• One column layout performs best
• Lots of whitespace
• Big, readable text
• High contrast CTAs
• Real images > stock photos

Copy That Converts

• Lead with benefits, not features
• Use specific numbers
• Address objections head-on
• Write like you talk
• Keep it scannable

The #1 Mistake

Trying to say too much. Every additional element dilutes your message. When in doubt, remove it.