How it works

Four steps, and nothing hidden in any of them.

The research, the questions, and every individual response stay visible to you the whole way through. These are the same four stages the product shows you while a round is running.

The roundFrom a paragraph to a decision you can defend

Most of it is free, self-paced, and repeatable as many times as you need.

01

Describe what you're building

A paragraph is enough. What the situation is, and what goes wrong today. Not the whole product if only one feature is uncertain: describe just that part.

  • Attach a deck, notes, or a link and we read them for context
  • Tell us who it is for and where they are, so research looks in the right market
  • Your idea is saved before any agent runs, so nothing is lost if a step fails
02

We research whether the problem is real

Real search, not a model guessing from memory. We name the products that already solve this and the gap they leave, and surface the case against the idea as deliberately as the case for it.

  • Every claim links to where we found it
  • What people do instead today, which is usually the real competition
  • The strongest counter-evidence, kept where it cannot be buried
  • A proposed sharpening of the idea, which you accept or reject
  • When live search turns up nothing, the report says so rather than inventing sources
03

You get answers from real people

Two routes, one report. Gather answers yourself with questions we write and a link you share, or hand the whole thing over and have the conversations sourced and run for you.

  • Questions built from your research, editable, in your own words if you prefer
  • The communities where your buyers already gather, named with a real thread
  • A public link that needs no signup to answer
  • Every response screened for quality before it counts toward anything
  • Both routes feed the same pool and the same score
04

You get a score, and the reasoning behind it

Never a bare number. Half of your respondents confirming the problem is the line: clear it and you get a go-ahead, miss it and you get a diagnosis of which part failed.

  • The confirmation rate, and how we got to the number
  • Patterns that came up repeatedly, and the push-back you heard
  • Risk factors named, with the six things that adjust a score
  • Every raw response, tagged confirmed, unsure or no, with its source
  • Proceed, rework or stop is always your call
After the scoreA loop, not a verdict

If the signal is weak you get a diagnosis of which part failed: the problem statement, the audience, or the problem itself. Sharpen it and run the round again. There is no limit on rounds, and every version you have been through stays readable, including the ones that did not pass.

The final call is always yours. You can rework after a go-ahead, or build anyway after a rethink. The product records the decision and the reasoning behind the number, but it does not make the decision for you.

See it run on your own idea.

Free to start. No card. Nothing you type is lost at signup.