BRAINS AI
How it worksPricingValidation
06 / Transparent PricingFlat Rate • No Subscriptions Required

$299 flat. 48 hours.
Save $150,000 of misguided dev burn.

Less than a single day of contractor wages to know with certainty if your target customer profile will pay.

Free Tier

Hypothesis Scan

$0
  • Mom-Test question generator
  • Target customer criteria builder
  • Interactive Studio sample
Most Popular
Standard Sprint

48-Hour ICP Validation Sprint

$299
  • 30+ paid target customer profile responses
  • Custom Mom-Test non-leading question bank
  • Van Westendorp pricing sensitivity curves
  • 1-Page Investor Due Diligence Memo
Venture & Studio

Studio Pass

$799/mo
  • 4 concurrent idea pipelines
  • 150+ monthly paid target profile responses
  • Custom Slack validation copilot
Runway Economics

Runway burn comparison

The most expensive code in the world is an unvalidated feature nobody pays for.

MVP AssumptionsStandard Startup Burn
Engineers:2 devs
Loaded Monthly Cost / Dev:$12,000/mo
Months to Build & Launch:4 months
Monthly Cloud Overhead:$1,500/mo
Runway Impact341x Capital Efficiency
Traditional MVP Dev Burn:

$102,000

2 engineers × 4 months + cloud costs

BRAINS Sprint:

$299 flat

Turnaround:

48 Hours

Net Runway Protected:+$101,701
What you getEvery round produces the same thing

This list does not change between tiers. Nothing is held back on the free one, and nothing extra is unlocked by paying. The only variable is who does the legwork of reaching people.

A research brief with every claim linked to its source
The communities where your problem is already discussed, named
The case against the idea, in its own section
Non-leading questions written from the findings, editable
A share link anyone can answer without signing up
Every response screened for quality before it counts
A score with its reasoning, the themes, and the risk factors
Every raw answer, tagged and readable, with its source
Unlimited rework rounds, with every past version kept
How it runsThree ways to get there

Self-serve

You find the people.

Free

No card, no time limit

Everything above, and you gather the responses yourself using the questions and the share link. The report is the same one a paid round produces.

Start free

Fast Track

We find the people.

Priced per round

Itemised before you pay

Respondents sourced to match your market, conversations run and screened, and the validation round back on your dashboard in one to two weeks.

How the price works

Continued Social Scan

The research keeps running.

Monthly

Cancel whenever

The scan does not stop when the score lands. The communities the research named stay watched, and you get told when the problem shows up again.

How the price works
How the price worksTwo components, and one of them barely moves

Fast Track is priced from the two things it actually costs us. Both appear itemised at checkout before anything is charged.

Component one

Reaching the people

Charged per response, and it scales directly with how many you order. This is the part that varies by audience, because a hospital procurement lead is far harder to reach than a dog owner.

Component two

Turning it into an answer

Screening every response, finding the themes, weighing the contradictions and producing the scored report. Largely fixed: a round of six needs almost the same work as a round of thirty, which is why it is not billed per head.

What your audience costs to reach

AudiencePer responseLooks likeWhy
General consumerfrom $40Pet owners, commuters, home cooks, parents of school-age childrenLarge, easy to reach, and willing to talk without a professional incentive.
Vertical B2Bfrom $90Independent dental practices, regional logistics firms, small law officesA working professional giving up billable time, found through narrower channels.
Highly specialisedfrom $180Hospital procurement leads, semiconductor process engineers, actuariesFew of them exist, they are hard to reach, and their time is expensive.

Which tier your idea falls into is decided during research, from who you said it is for, not chosen by you at checkout. You set the number of responses, the total updates as you change it, and you see the itemised figure before paying. Three responses is the floor we will run.

Continued Social ScanStop spending your week looking for where your customers are

The research already names the communities where your problem gets discussed. This keeps that scan running, tells you when the conversation worth joining appears, and hands you something worth saying in it.

The rooms, already found

You stop opening twenty tabs looking for where your customers gather. The scan carries the communities the research named and keeps adding the ones that turn up later.

The moment, not just the place

A thread where somebody has just described your problem is worth more than the same thread next month. You get told while the question is still open.

Drafts that teach, never pitch

Each draft answers the question that was actually asked, using what you know about the problem. No product mention unless somebody asks. That is what gets upvoted rather than removed.

Credibility that compounds into leads

Being the person who gave a genuinely useful answer in a room full of your buyers is how founders get their first customers. The scan puts you in those rooms every week instead of once.

Every draft is yours to edit and post in your own words, so what goes out sounds like you and lands in your account’s own history.

QuestionsWhat people actually ask

Actually free. The research, the questions, the share link and the full scored report cost nothing, with no time limit and no card. Paying changes who does the legwork of reaching people. It does not change what the report contains or how the score is calculated.

Find out this week, not next quarter.

The research costs nothing and comes back in under 60 seconds. Start with the idea you are least sure about, and decide on evidence instead of a hunch.

Start free